Global Industry Leaders

We are the ecosystem builders and host exclusive, immersive gatherings that unite developers, investors, and professionals with innovative solutions. Together we will shape the future of wellness real estate in residential, hospitality, and retail. Our mission is to co-create the definitive guide for implementing wellness strategies that are scalable and profitable.

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Janera Soerel

Co-Founder & Chief Orchestrator

Janera Soerel leads the strategy and direction of this market-shaping partnership. As Head of Latin America at IWBI and a WELL Faculty, she drives market development at the intersection of wellness, real estate, and capital—helping investors and developers unlock differentiated value, stronger performance, and long-term returns. A globally experienced entrepreneur, she builds markets that scale. LinkedIn.

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Dr. Whitney Austin Gray

Co-Founder & Head of Research

Dr. Whitney Austin Gray curates the vision, research, and conversations that guide Global Wellness Real Estate. Her work translates public health research into actionable strategies for investing in places that support brain health, brain capital, and longevity—aligning human performance with long-term value creation. LinkedIn.

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Alfredo Carvajal

Longevity Innovator & Value Creator

A global authority on the convergence of hospitality, wellness, and real estate, Alfredo Carvajal drives asset value through experience. Leveraging executive roles at Delos and WTS International, he transforms properties into high-performing wellness destinations. He currently leads the longevity inn, defining the future of healthy, experiential living. LinkedIn.

Jennifer Berthelot-Jelovic

Advisor on Holistic Sustainability, Wellness, & Resilience

JBJ turns sustainability, wellness, and resilience into real estate ROI. She spent 14 years as the Founder & CEO of A SustainAble Production (ASAP) before joining BranchPattern in 2025. She is an elite LEED Fellow/WELL Faculty member, and a global consultant driving ESG strategy. JBJ ensures high-performing, healthy assets for portfolios that define the future of the built environment. LinkedIn.

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Amy McDonald

Strategic Wellness Programming Implementation

Amy McDonald bridges high-end hospitality with wellness programming to create powerful real estate assets. Leveraging executive roles at wellness giants Miraval, she currently leads Under a Tree consulting. She delivers operationally viable, profitable concepts that define the next generation of wellness destinations. LinkedIn.

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Jason Schwartz

Wellness Experience Curator

Jason Schwartz operates at the intersection of human psychology and high-performance design. Leading Lutron’s DC Experience Center, he leverages light to transform physical spaces into emotional assets. A certified meditation teacher with 25 years of leadership, he blends the "art of feeling" with the "science of execution" to deliver real estate that is both profitable and restorative. LinkedIn.